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Looking ahead, and booking ahead

by Joshua 4. June 2010 21:40

I took my first booking for 2012 earlier this week.  It's not unusual for me to get booked 2 years ahead, but typically clients book about 12 months prior.  There is an obvious incentive for clients to book early.  They lock in the package and get a lower price, because my price rises every year.  Booking 2 years ahead saves clients at least $1000.  And I only charge a $500 fee to lock everything in.  The remainder doesn't have to be paid until the actual wedding.

But what happened this morning was such a strange coincidence.  I took a call on the mobile from a woman who had heard about me from a previous client, and asking if I was free on the 28th August this year.  A quick look at my online google calendar told me that I would be shooting another wedding then.  Sorry!  Booked for that at the start of the year. 

Then the phone immediately rang again.  Another woman -- asking for the same date!!!  I thought that perhaps someone was pulling my leg, and I reacted with "You're kidding?". 

When I explained to her the situation, I could tell from her dubious tone that she was thinking I was one of those salespeople that urges people to make a fast decision because another supposed buyer is about to grab it.  But no, I'm not one of those.  Honest!

Joshua Winterson.

Comments

6/9/2010 7:50:44 AM #

I wish my clients would book ahead! I get so many who rock up a week before the event and think they can strike a deal!

Zachary Australia | Reply

8/26/2010 5:42:55 PM #

Yes, I've had a couple of those.  In my opinion, it's crazy to risk the most important day of your life like that.  If you're serious about getting good wedding pictures in Melbourne, it's wise to start talking to photographers at least a year ahead.  The good ones do get booked out months (and years) in advance.  And it's also about respect.  If you respect the photographer, do not arrive on their doorstep a few days ahead and think it's going to end happily.  Of course, on the other hand, I've had a couple of people who had been screwed around by other "professional" photographers, who revealed at the last moment that they had double-booked themselves, and wouldn't be there.  So of course I bent over backwards to help our couples like that.

Joshua Australia | Reply

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